Content production requires many people and moving pieces to come together to deliver a project. Teams may be spread across locations, shifts, and time zones making effective communication of information and decisions up and down the line a challenge.
People moving in and out of the project need to get up to speed quickly but when information is spread across multiple systems and email inboxes it can be difficult to find and understand everything in the required timeframe.
Individual contributors build on the work of others and rely on getting information in a timely manner. If information is slow to be sent, or outdated information is mistakenly used, the entire production can be impacted.
Solving these challenges lies in the ability to bring everything about the project into one place, giving every person real-time information and immediate context for their role.